Afternoon Keynote: #GetSocialSmart: How to Hone Your Social Media Strategy

Katie is the CEO and Owner of Katie Lance Consulting and founder of the #GetSocialSmart Academy. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Her signature group social media program, the #GetSocialSmart Academy has received accolades from industry peers across the globe.

Katie has consulted for companies such as RE/MAX International, DocuSign,, Mason McDuffie Mortgage and many others. Since 2012, Katie’s firm has worked closely with hundreds of companies in the real estate, mortgage and start-up space.

Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe teaching the latest tools and strategies in social media, content strategy and technology trends. Katie is working on her first book on social media strategy to be published in 2017. She is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0 and is passionate about all things tech, wine and empowering women in leadership.

Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 101 influential people in real estate. She has also been listed in the Swanepoel Trends Report as one of the 20 most powerful social media professionals in real estate.

Katie lives in the San Francisco Bay Area with her husband and 2 beautiful boys.